The Sony Pro BRAVIA BZ53L (FW-98BZ53L) is a 98-inch digital signage display designed for high-impact visual communication. Featuring 4K UHD resolution, 780 nits brightness, and 24/7 duty cycle support, it delivers reliable performance for corporate and public spaces. Smart-Boards supplies this model across the GCC and Africa.
This 98-inch VA panel delivers 3840 x 2160 resolution with 5,000:1 contrast and 780 nits brightness. The Cognitive Processor XR and XR Motion Clarity ensure sharp imagery for dynamic content. Full-array local dimming enhances depth, while HDR10, HLG, and Dolby Vision support vivid color reproduction. The display operates continuously with a 24/7 duty cycle, making it suitable for demanding commercial environments.
Connectivity includes four HDMI inputs supporting 4K at 120Hz, USB ports, and Ethernet for stable network integration. Integrated Wi-Fi and Chromecast Built-In allow wireless content management via Android TV. Control is facilitated through IP and RS-232C protocols for centralized system management. The unit weighs 67.2 kg without a stand and supports VESA 600 x 400 mm mounting for flexible installation options.
Key features
- Visual Performance - 98-inch VA panel with 3840 x 2160 resolution, 780 nits brightness, and 95% DCI-P3 color gamut for accurate color reproduction.
- Processing Power - Cognitive Processor XR with XR Motion Clarity and full-array local dimming to enhance motion detail and contrast in real-time.
- Connectivity Options - Four HDMI inputs supporting 4K 120Hz, two USB ports, Ethernet, and integrated Wi-Fi with Chromecast Built-In for wireless streaming.
- Control & Management - Supports IP and RS-232C control protocols, allowing centralized management of signage content and display settings across multiple units.
- Audio Output - Four 10W down-firing and side-back speakers provide integrated audio, reducing the need for external sound systems in many settings.
Ideal for: Digital signage in corporate lobbies, educational institutions, and public venues across the GCC and Africa, where high-brightness 4K displays are required for clear visual communication.
Request a quote: email info@procure.ae or call +971 4 546 5041. Smart-Boards: supply and shipping across the GCC and Africa, installation in the UAE.
General
- Model
- FW-98BZ53L
- Product type
- Digital Signage Display
- Key features
- Cognitive Processor XR, XR Motion Clarity, full-array local dimming, HDR10, HLG and Dolby Vision, Android TV, Chromecast Built-In, 4K input at 120 Hz, IP and RS-232C control
Display
- Colour
- Black
- Backlight
- Direct full-array LED, local dimming
- Brightness
- 780 cd/m²
- Resolution
- 4K UHD
- Screen size
- 98"
- Viewing angle
- 178° horizontal / 178° vertical
- Aspect ratio
- 16:9
- Colour gamut
- 95% DCI-P3
- Contrast ratio
- 5,000:1
- Panel technology
- VA
- Response time
- 6.5 ms
System
- Processor
- Cognitive Processor XR
- Operating system
- Android
- Storage
- 32 GB
- Operating hours
- 24/7
Connectivity
- HDMI input
- 4
- Wi-Fi
- Integrated wireless LAN, Wi-Fi Direct
- Ports
- HDMI In × 4, USB × 2, Ethernet × 1, Analog Audio In × 1, Digital Audio Out × 1
Camera & audio
- Speaker output
- 10 W + 10 W + 10 W + 10 W (down-firing and side-back)
Physical & warranty
- Power consumption
- 505 W (rated)
- Standby power
- 0.5 W
- Dimensions
- 2199 x 1255 x 85 mm (without stand)
- Weight
- 67.2 kg (without stand)
- Shipping dimensions
- 2330 x 1394 x 283 mm
- VESA mount
- 600 x 400 mm
- Shipping weight
- 91 kg (gross)
How do I get a price for this product?
Do you deliver across the GCC and Africa?
Do you offer installation and setup?
Is there a warranty?
Can I order in bulk for schools or offices?
What is the brightness level of the Sony BZ53L?
The display offers 780 nits of brightness, ensuring content remains visible in well-lit indoor environments typical of commercial and public spaces.
Can this display run 24/7?
Yes, the Sony Pro BRAVIA BZ53L is designed with a 24/7 duty cycle, making it suitable for continuous operation in digital signage applications.
Which countries does Smart-Boards deliver to?
Smart-Boards ships to GCC countries (UAE, KSA, Qatar, Kuwait, Oman, Bahrain) and African nations via established logistics partners at competitive costs.
Is installation included outside the UAE?
On-site installation is available only within the UAE. For other countries, the display is delivered ready for local setup with remote guidance if needed.
What operating system does it use?
The unit runs on Android TV, providing access to apps, Chromecast Built-In for wireless casting, and support for digital signage management software.
What are the VESA mounting requirements?
The display supports VESA 600 x 400 mm mounting patterns, allowing for flexible wall or ceiling installation options depending on the environment.
Does it support HDR content?
Yes, the BZ53L supports HDR10, HLG, and Dolby Vision, ensuring high dynamic range content is displayed with accurate contrast and color detail.
Delivery across the GCC & Africa
We ship to the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman and across Africa at the lowest possible cost through established logistics partners. Lead times and freight are stated clearly in your quotation.
On-site installation in the UAE
Professional installation, mounting and configuration are available within the UAE. Outside the UAE the product arrives ready for local installation, with remote setup guidance from our team.
- Export-grade packing and transit insurance
- Procurement-ready documents for tenders and projects
- Wall mount or mobile stand fitting (UAE)
- Manufacturer warranty, optional annual maintenance contract
Ready to equip your space?
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